Behind the Scenes

Project Objectives:

• Create a fun and engaging testimonial-style reel showcasing Ligma Media’s dynamic work culture and creative process.

• Highlight the humorous interaction between Afaan and Subojeet, capturing the playful ‘blackmail’ theme to emphasize the strong client-team relationship.

• Showcase behind-the-scenes footage of shooting with Subojeet to provide insight into Ligma Media’s professional and enjoyable working environment.

• Use trending music (“Aavesham Armadham”) to enhance the video’s energy and shareability on social media platforms.

Project Scope:

Concept Development:

• Collaborate internally to craft a humorous narrative where Afaan playfully ‘blackmails’ Subojeet into giving a glowing testimonial about Ligma Media.

• Develop a storyboard combining scripted dialogue with candid shooting moments to balance authenticity and entertainment.

Filming & Editing:

• Capture high-quality footage of the interactions between Afaan and Subojeet and the behind-the-scenes shooting process.

• Integrate dynamic cuts and montages timed with the “Aavesham Armadham” track to create an engaging rhythm and flow.

• Add text overlays and light graphic elements to emphasize key moments and punchlines.

Post-production:

• Polish the video with professional color grading and sound mixing to enhance the visual appeal and audio clarity.

• Ensure the video is optimized for platforms like Instagram, YouTube, and LinkedIn for maximum reach and engagement.

Distribution & Promotion:

• Launch the reel across Ligma Media’s social media channels with a catchy caption to encourage bookings and inquiries.

• Use targeted social media boosts to reach potential clients interested in branded content, reels, and commercial shoots.

• Monitor video performance and audience feedback to inform future content strategies.

Results:
The “please book karna” reel received strong positive feedback for its humor and behind-the-scenes insight. It successfully increased engagement on Ligma Media’s social profiles, leading to a notable rise in inquiries and bookings for commercial reels and testimonials. The video reinforced Ligma Media’s image as a creative, approachable, and client-focused production house.

Lessons Learned:

• Incorporating humor and candid moments creates a relatable brand personality that resonates with the audience.

• Combining storytelling with behind-the-scenes content provides both entertainment and transparency, strengthening client trust.

• Leveraging popular music tracks can significantly boost the shareability and viral potential of promotional videos.