Takleeqi Makhlooq

Project Objectives:

• Create a meta, self-aware video that humorously addresses the value of editing work.

• Entertain and educate clients/creators about the hidden complexities behind good post-production.

• Showcase Ligma Media’s creative scripting, cinematography, and post-production chops.

• Position the video as a relatable piece of branded content for digital creators and agencies.

Project Scope:

Concept & Direction:

• Set up as a spoof interrogation scene, where a fictional “editor” is grilled about his high rates.

• The punchline? The editor just edits the interrogation while it’s happening—adding overlays, VFX, motion graphics, and sound design live in the scene.

Filming & Editing:

• Shot with high-contrast lighting to mimic detective drama tropes.

• Actors delivered semi-improvised lines with natural comedic timing.

• Editor used the footage itself to demonstrate live edits: screen glitches, text callouts, audio design, color correction—all done mid-video.

Post-production:

• Meta-layers of editing (e.g. freeze frames, labeled effects, “Before/After” reveals) build into the story.

• Fast pacing, slick sound design, and humorous graphics reinforce the tone.

• Subtle fourth-wall breaks where characters acknowledge the viewer, keeping it tongue-in-cheek.

Distribution & Engagement:

• Shared on Ligma Media’s platforms and creator communities.

• Highly shareable, especially among editors, production teams, and agencies.

• Works as both marketing and entertainment, making it ideal for portfolio/showreel inclusion.

Results:

The video sparked conversation within the content creator space, appreciated for its humor and self-awareness. It received great engagement, particularly from editors who felt “finally seen.”