Wella India
We followed Vartika at a recent Wella India event, capturing her transformation and all the glam energy that came with it. Styled, shot, and edited to reflect Wella’s bold color story and Vartika’s effortless charm.
[Client]
Vartika
[Year]
2024
[Services]
Video Production & Editing
[Catagory]
Event
Project Objectives:
Capture Vartika’s presence at a Wella India event, showcasing the energy, glam, and behind-the-scenes moments of the experience.
Highlight Wella India’s brand ethos — vibrant color, transformation, and professional beauty — through authentic influencer-led storytelling.
Create a visually polished recap reel that blends candid moments with elevated aesthetics.
Optimize the video for Instagram and event coverage formats to build brand recall and audience engagement.
Project Scope:
Pre-Production:
Coordinate with Wella India’s event team and Vartika to understand the event flow and key moments to capture.
Plan shot lists focused on interactions, hair transformations, branding elements, and crowd energy.
Filming & Editing:
Capture dynamic footage of Vartika interacting with stylists, exploring the venue, and showcasing her hair transformation.
Emphasize brand visuals: Wella logos, products, and color moments.
Edit into a crisp, rhythmic reel using high-energy cuts, trending transitions, and upbeat music to reflect the event’s vibe.
Post-production:
Apply color grading that enhances vibrancy while keeping a natural skin tone.
Add branded text overlays and subtle effects to complement Wella India’s premium aesthetic.
Deliver Instagram-ready vertical cuts optimized for reels and stories.
Distribution & Promotion:
Publish the final reel on Vartika’s and Wella India’s social handles as part of the event recap.
Leverage event hashtags, beauty creator shares, and community engagement.
Monitor engagement and reach for post-event analysis.
Results:
The Vartika x Wella India reel successfully captured the spirit of the event — vibrant, confident, and high-glam. It resonated with beauty lovers and professionals, helping amplify Wella’s brand presence through real influencer experience.
Lessons Learned:
Event-based influencer content thrives when planned around key branded moments and organic energy.
Candid, confident creators like Vartika bring authenticity to premium beauty brands.
Fast turnaround and social-first edits are essential for keeping post-event momentum alive.
Snaps From the Project
"The Wella event was such a vibe, and Ligma Media absolutely nailed it. From the shoot to the final edit, it felt like magic — glam, fun, and so on point with the brand!"
Vartika
