Zomato AfterMovie
At Ligma Media, we had the opportunity to edit the high-energy aftermovie for the Zomato x Mainstreet collaboration event, with post-production led by Sahil. The video captures the vibrant atmosphere, buzzing crowd, and seamless blend of food, fashion, and culture that defined the event. From live moments to crowd reactions, the edit brings out the essence of the experience—bold, fast-paced, and full of flavor. It’s a celebration of two dynamic brands coming together, and we’re proud to have shaped that energy into a film that speaks for itself.
[Client]
Zomato
[Year]
2022
[Services]
Post Production
[Catagory]
Event
Project Objectives:
Deliver a high-impact aftermovie that captures the energy, crowd moments, and brand synergy of the Zomato x Mainstreet collaboration event—entirely through post-production. Our goal was to turn raw footage into a fast-paced, polished visual recap that resonated with audiences across digital platforms.
Project Scope:
Our Scope: Post-Production Only
✂️ Editing Strategy:
Reviewed and organized raw footage provided by the event production team.
Identified key moments: crowd energy, brand integrations, performances, interactions, and atmosphere.
Crafted a punchy, narrative-driven flow to maintain viewer interest and reflect the vibe of the event.
🎵 Sound Design & Music Sync:
Chose a high-energy soundtrack to match the dynamic tone of the event.
Synced visuals to the beat for maximum impact and rhythm.
Added subtle crowd audio, ambient layers, and FX for immersive viewing.
🎨 Visual Enhancements:
Applied consistent color grading for a vibrant, polished look.
Used motion graphics, transitions, and glitch overlays to enhance the modern streetwear-meets-culture aesthetic.
Included brand visuals (Zomato and Mainstreet) seamlessly within the edit without overpowering the experience.
📲 Platform Optimization:
Delivered versions for Instagram Reels, YouTube, and teaser clips for Stories and TikTok.
Optimized format, pacing, and aspect ratios for each platform’s algorithm and audience behavior.
Results: The Zomato x Mainstreet aftermovie was widely shared across social platforms, gaining traction among youth audiences, sneaker culture communities, and food-lifestyle followers. Both brands received a piece that effectively captured the energy of the event and reinforced their collaboration’s cultural relevance.
Lessons Learned:
A well-structured edit can elevate even the most raw footage into a compelling brand story.
Music and pacing are essential in recreating live event energy in digital formats.
Strong collaboration between filming teams and post-production ensures maximum storytelling impact.
Snaps From the Project
“Working with Sahil was seamless and super impactful. Their editing brought our Zomato x Mainstreet event to life in a way that perfectly captured the energy, culture, and vibe we were going for. From sharp pacing to clean transitions and a solid sense of storytelling, the final aftermovie exceeded expectations. It’s rare to find a team that just gets the vision and runs with it—Sahil did exactly that.”
Marketing Team, Zomato/MainStreet
