Bath & Body Works

Project Objectives:

• Craft a visually rich and immersive video that captures Jeet’s personal self-care experience with Bath & Body Works.

• Highlight BBW’s signature fragrances and premium skincare products, emphasizing luxury and routine indulgence.

• Appeal to a lifestyle-conscious audience by pairing relatable content with aspirational aesthetics.

• Deliver optimized short-form content for Instagram Reels and TikTok.

Project Scope:

Creative Concept:

• Focused on sensory-driven storytelling—from textures and scents to the calming vibe of self-care moments.

• Reflected BBW’s brand identity through soft lighting, warm tones, and slow, elegant motion.

Filming & Editing:

• Captured close-up product interactions—lather, spritz, and texture shots—that create a tactile visual experience.

• Paired Jeet’s natural charisma with minimal, cozy setups to keep the feel both premium and approachable.

• Used smooth transitions and music that evokes calm and comfort.

Post-production:

• Graded with a clean, soft color palette in line with BBW’s aesthetic.

• Integrated subtle on-screen branding and product text for a polished touch.

• Delivered vertical, platform-specific versions for maximum reach.

Distribution & Promotion:

• Shared on Jeet’s lifestyle pages and promoted via BBW India’s digital platforms.

• Aligned with BBW’s broader campaign focus on everyday luxury and seasonal fragrance drops.

• Performance boosted via cross-posting and influencer amplification.

Results:

The content delivered a visually indulgent experience that resonated with BBW’s target demographic, leading to strong viewer engagement and interest in featured products. The focus on mood, aesthetics, and relatability added to the brand’s aspirational yet accessible appeal.