Rare Rabbit

Project Title:

Shubham x Rare Rabbit
An Original Ligma Production

Project Objectives:

• Highlight Rare Rabbit’s premium menswear line through Shubham’s sharp styling and modern persona.

• Deliver a polished, high-fashion reel that showcases fabric texture, tailoring, and attitude.

• Connect with fashion-forward male audiences looking for style inspiration through influencer-led content.

• Create short-form video optimized for Instagram Reels and cross-platform sharing.

Project Scope:

Creative Concept:

• Focused on urban sophistication with a minimal, masculine aesthetic.

• Let the styling do the talking—clean lines, natural motion, and a no-fuss vibe.

Filming & Editing:

• Shot in clean architectural settings to complement Rare Rabbit’s structured design philosophy.

• Featured motion-based transitions, outfit reveals, and confident walking shots.

• Maintained a refined pace with attention to detail in texture and lighting.

Post-production:

• Polished color grade with muted, cool tones to match the brand’s palette.

• Subtle type overlays and logo placements to retain premium feel.

• Delivered vertical formats for social-first rollout.

Distribution & Promotion:

• Shared via Shubham’s fashion-focused platforms, with reposts on Rare Rabbit’s channels.

• Positioned as part of a seasonal style campaign, timed for maximum reach.

• Strategically posted to target fashion-conscious urban audiences.

Results:

The video reinforced Rare Rabbit’s brand identity as a leader in smart, contemporary menswear, while amplifying Shubham’s influence in the fashion space. It saw strong engagement and audience saves, often shared as outfit inspo.