Lenskart

Project Objectives:

• Showcase Lenskart’s modern eyewear collection through Jeet’s vibrant personality and sharp styling.

• Position the brand as both fashionable and functional, emphasizing versatility across casual and dressed-up looks.

• Create visually compelling short-form content optimized for Reels and Stories to capture younger, fashion-savvy audiences.

• Reinforce Jeet’s brand alignment with aspirational lifestyle and wearable trends.

Project Scope:

Creative Concept:

• Centered around effortless cool—how eyewear transforms a look and adds personality.

• Focused on lifestyle integration: from street style to cafe moments, keeping things organic yet cinematic.

Filming & Editing:

• Shot multiple looks across stylish urban locations with natural light and dynamic movement.

• Included hero shots of the eyewear—close-ups, reflection shots, and confident reveals.

• Fast-paced cuts with rhythmic motion to reflect energy and versatility.

Post-production:

• Color graded with contrasty, crisp tones to accentuate product finishes.

• Subtle overlays to highlight frame styles and product names.

• Exported in vertical formats with platform-specific text-safe zones.

Distribution & Promotion:

• Featured on Jeet’s platforms, cross-posted by Lenskart as part of their influencer spotlight series.

• Supported with in-app boosts targeting Gen Z and Millennial audiences with fashion interest tags.

• Amplified through reposts and trending audio sync.

Results:

The video successfully spotlighted Lenskart’s design-forward offerings while leveraging Jeet’s relatable-yet-stylish persona. It drove engagement via comments and shares, especially among viewers looking for their next frame upgrade.