Whiskas

Project Objectives:

• Create an emotionally resonant and visually engaging short-form video for Whiskas featuring influencer Kevin Zingkhai.

• Highlight Whiskas’ core values—nourishment, love, and the special bond between cats and their humans.

• Appeal to pet owners and animal lovers by showcasing real moments of care and playfulness.

• Drive engagement and brand affinity on Instagram and other social platforms through a relatable and heartwarming reel.

Project Scope:

Pre-production:

• Align with Whiskas’ brand tone and messaging to develop a content concept that balances fun with emotional warmth.

• Plan a content flow featuring Kevin and his cat in various moments—feeding, playing, cuddling.

• Create a loose storyboard that allows for authenticity and spontaneity on shoot day.

Production:

• Shoot candid moments in natural light and cozy settings to evoke a sense of everyday warmth.

• Use dynamic yet gentle camera movement and framing to enhance the feeling of intimacy and play.

• Ensure the pet’s comfort is prioritized at all times.

Post-production:

• Edit the reel with a soft yet vibrant color palette to reflect Whiskas’ identity.

• Incorporate a relaxed, happy background track that complements the gentle moments.

• Use minimal yet expressive text overlays to highlight key brand messages (e.g., “Love. Nourish. Purr.”).

• Final delivery optimized for Instagram Reels.

Distribution Strategy:

• Publish the reel on Kevin Zingkhai’s and Whiskas India’s social media handles to reach pet lovers organically.

• Amplify engagement via pet community shares, stories, and possible pet meme integrations.

• Track reel performance in terms of reach, shares, saves, and emotional responses.

Results:

The campaign received strong engagement, with comments reflecting genuine emotional connection and love from Kevin’s audience. Whiskas’ message came through clearly and playfully, helping reinforce their image as a caring, everyday companion brand for pet owners.