Indulekha

Project Objectives:

• Highlight the Ayurvedic benefits of Indulekha’s hair care range through Anahita’s personal experience.

• Educate viewers on the brand’s natural ingredients and visible hair health results using engaging, relatable storytelling.

• Produce short-form content that resonates with wellness-conscious audiences and drives product interest.

• Ensure the video fits seamlessly within both Indulekha’s and Anahita’s brand aesthetics.

Project Scope:

Creative Concept:

• Focused on authentic transformation, emphasizing consistency and real results over time.

• Wove in themes of natural beauty, self-care, and tradition through mood, setting, and voice.

Filming & Editing:

• Captured Anahita in home-style and serene settings to reflect an organic, rooted lifestyle.

• Used close-ups of hair texture, scalp massage, and product application to showcase product efficacy.

• Maintained a clean and gentle visual tone with warm lighting and calming pace.

Post-production:

• Soft color grading to reflect a natural and Ayurvedic feel.

• Text overlays included ingredient call-outs and brand USPs.

• Delivered platform-optimized versions for Reels and Stories.

Distribution & Promotion:

• Released via Anahita’s channels, with amplification by Indulekha’s official platforms.

• Timed to align with seasonal hair care needs and boosted through influencer network engagement.

• Designed for organic shares, especially among health and beauty-conscious viewers.

Results:

This campaign delivered a blend of credibility, warmth, and product education, helping Indulekha reach a younger, more digital-native demographic. The focus on Anahita’s real experience made the content feel trustworthy and relatable.