Anarc

Project Objectives:

• Create a visually sharp and stylistically bold reel that fuses Shubham Matta’s distinctive persona with Anarc’s modern fashion aesthetic.

• Showcase key pieces from Anarc’s latest collection through dynamic shots, movement, and attitude.

• Deliver a fashion-forward video that feels elevated, editorial, and made for Instagram.

• Help strengthen Anarc’s presence in the streetwear and fashion-forward content space through influencer-led storytelling.

Project Scope:

Concept Development:

• Develop a minimalist yet impactful fashion video concept rooted in street style, confidence, and visual tension.

• Use mood references from editorial campaigns, with sharp transitions and striking poses to highlight the fit and fabric.

Filming & Editing:

• Shoot on clean, textured locations that allow the outfit and styling to stand out.

• Use camera movement, close-ups, and profile angles to draw attention to silhouette and detail.

• Edit with rhythm — quick cuts, match transitions, subtle slow-motion — to elevate mood and showcase the look with swagger.

Post-production:

• Apply polished color grading with a neutral or high-contrast tone depending on collection color palette.

• Add minimal on-screen branding and movement-based transitions for smooth flow.

• Deliver multiple versions optimized for Reels and Story format.

Distribution & Promotion:

• Launch the video through Shubham’s social channels and Anarc’s page to capture crossover audience interest.

• Use streetwear, fashion, and creator lifestyle hashtags to reach style-conscious viewers.

• Encourage reposts and organic shares within fashion and lifestyle communities.

Results:

The Shubham Matta x Anarc reel combined personality, fashion, and form — drawing attention from both creators and fashion followers. It positioned Anarc as a brand with edge and elevated taste while giving Shubham’s audience a new visual dimension.

Lessons Learned:

• Influencer-led fashion content works best when the energy is authentic and the styling reflects personality.

• Clean framing and bold pacing can elevate streetwear into aspirational territory.

• Simplicity in execution often allows style to take center stage.