Tata Tiago EV

Project Objectives:

• Create an engaging and visually polished video that highlights TATA’s electric vehicle (EV) innovations and sustainability features.

• Showcase Shlok’s experience and authentic reaction to driving and interacting with a TATA EV.

• Position TATA as a forward-thinking brand in the clean mobility space through influencer-led storytelling.

• Deliver content suitable for social media, designed to educate and excite audiences about EV technology.

Project Scope:

Concept Development:

• Collaborate with TATA and Shlok to understand the key messaging: innovation, performance, and environmental responsibility.

• Develop a video structure that captures Shlok’s interaction with the vehicle in a casual, informative, and relatable tone.

Filming & Editing:

• Capture scenic driving shots, interior features, and close-ups of design and tech.

• Highlight key EV features — smooth performance, charging experience, and sustainability benefits.

• Edit with clean, modern transitions and dynamic pacing to match TATA’s brand identity.

Post-production:

• Apply sleek color grading to emphasize the futuristic tone of the EV.

• Add subtle text overlays to explain features or highlight reactions.

• Finalize multiple formats optimized for Instagram, YouTube Shorts, and brand reposts.

Distribution & Promotion:

• Release the video through Shlok’s social media and coordinate with TATA for brand-level sharing.

• Promote the video as part of a broader push for electric vehicle awareness.

• Track reach, impressions, and audience reactions for future campaign analysis.

Results:

The Shlok x TATA EV collaboration succeeded in presenting TATA’s EV technology in a compelling, lifestyle-driven way. The video generated strong engagement and positive feedback, helping reinforce TATA’s positioning as a sustainable mobility leader. Shlok’s presence added relatability and credibility among younger audiences.

Lessons Learned:

• Pairing influencer personality with technical innovation makes content more accessible.

• Visual storytelling is essential in promoting sustainable tech to modern audiences.

• Highlighting real-world use and lifestyle integration builds stronger brand trust in emerging sectors like EVs.