Kevin Zingkhai x Closeup

Project Objectives:

Create a funny, relatable, and high-energy short-form video for Closeup featuring Kevin Zingkhai and Sharkshe.

Highlight Closeup’s brand message—fresh breath builds fresh confidence—through humor and casual storytelling.

Engage a young, social-first audience by delivering a playful, skit-style video that feels native to Instagram Reels.

Drive organic engagement and strengthen Closeup’s connection with Gen Z and creator-led content culture.

Project Scope:

Pre-production (Concept Development):

• Align with Closeup’s fresh, youthful brand tone to develop a concept blending humor with product relevance.

• Plan a loose, improv-friendly scenario between Kevin and Sharkshe, revolving around a fun, awkward, or unexpected moment that ties into fresh breath and confidence.

• Develop light direction for dialogue beats but maintain space for their natural chemistry and humor.

Post-production (Our Role):

• Craft sharp, punchy edits with quick comedic timing.

• Use upbeat background music synced to key beats for energy.

• Incorporate fun, expressive text overlays to emphasize punchlines or reactions.

• Apply clean color grading to maintain a vibrant, fresh visual feel.

• Final delivery optimized for Instagram Reels and TikTok.

Results:

The reel resonated with audiences, sparking engagement through its humor, relatability, and the chemistry between Kevin and Sharkshe. Closeup’s messaging came through playfully, reinforcing their brand association with fun, fresh confidence in everyday moments.