Starbucks/ Tata Cliq

Jeet x Tata CLiQ x Starbucks
An Original Ligma Production

Project Objectives:

• Create a playful, high-concept reel aligning Tata CLiQ’s summer fashion with Starbucks’ seasonal drinks.

• Highlight the synergy between style and lifestyle by blending product and personality seamlessly.

• Engage young, trend-conscious audiences through a vibrant, unexpected pairing.

• Deliver content that’s Reels-first, scroll-stopping, and brand-cohesive across both Tata CLiQ and Starbucks’ tones.

Project Scope:

Creative Concept:

• A fresh take on color-matching: Jeet styles a full outfit from Tata CLiQ that matches his Starbucks mango smoothie.

• Played with the theme of intentional aesthetic choices blending personal style and lifestyle indulgence.

Filming & Editing:

• Shot in an open, naturally lit café and retail environment to create a relaxed but aspirational setting.

• Smooth transitions from sipping to styling, walking shots, flat lays, and mirror checks.

• Emphasis on texture and color harmony between drink and fit.

Post-production:

• Bright, summery color grade to enhance citrus tones and brand palette.

• Bouncy edit with fun cuts synced to light upbeat music.

• Incorporated brand tags, audio cues, and logo placements to support dual-brand visibility.

Distribution & Promotion:

• Posted through Jeet’s platform, amplified via Tata CLiQ and Starbucks' seasonal digital campaigns.

• Designed as a feel-good lifestyle piece with high repost potential.

• Positioned to hit fashion, food, and aesthetic discovery Reels audiences.

Results:

The campaign stood out as a unique lifestyle crossover, with high save and share rates, especially from fashion and foodie pages. It helped Tata CLiQ and Starbucks both ride the wave of intentional aesthetics that resonate with younger viewers.