Samsung Store – S25 Series
We joined Shubham Matta at the Samsung Store for a hands-on experience with the new Galaxy S25 Series — a slick, high-energy reel highlighting the phone’s features, design, and why it’s made to impress. Shot fast, cut sharper. ⚡📱
[Client]
Shubham Matta
[Year]
2025
[Services]
Full Production
[Catagory]
Commercials
Project Objectives:
Capture Shubham Matta’s in-store experience with the new Samsung Galaxy S25 Series, highlighting key features in an exciting and fast-paced format.
Showcase the Samsung Store environment and the phone’s design, performance, and user-first innovation.
Create a tech-forward video that feels premium, slick, and social-ready — aimed at Gen Z and millennial tech audiences.
Drive visibility for both the product and the in-store experience via influencer-led content.
Project Scope:
Creative Concept:
Focus on a narrative-driven reel where Shubham explores the store, interacts with devices, and reacts to standout S25 Series features.
Mix lifestyle aesthetics with tech review-style pacing to keep it informative yet visually engaging.
Filming & Editing:
Shot inside the Samsung Store using handheld dynamic camera work for movement and energy.
Highlighted product features like camera quality, design, display smoothness, and foldability (if applicable).
Integrated quick cuts, snappy motion graphics, and screen overlays to match Samsung’s tech-forward aesthetic.
Post-production:
High-contrast, clean color grade with brand-accurate tones (Samsung blue, whites, greys).
Seamless transitions and animated text callouts for features like “Nightography,” “120Hz Display,” or “Pro-Grade Camera.”
Final deliverables tailored for Instagram Reels and YouTube Shorts formats.
Distribution & Promotion:
Rolled out via Shubham’s tech lifestyle channels and Samsung India’s digital ecosystem.
Used trending audio and hashtags like #GalaxyS25 #SamsungExperience #ShubhamMatta.
Drove store visits and online buzz around the product’s real-life interaction.
Results:
The reel delivered an immersive walkthrough of the S25 Series from a user’s perspective. It drove high engagement across Reels and Stories, helping demystify the premium features for new buyers and showcasing the in-store touchpoint.
Lessons Learned:
In-store collabs are most effective when they blend personal experience with product storytelling.
A fast edit rhythm and energetic pacing match tech viewers’ content consumption habits.
Keeping the visuals clean and cinematic helps align with Samsung’s premium brand image.
Snaps From the Project
"Loved checking out the S25 Series in-store — and the Ligma Media team made the whole thing look super cinematic. The edit? Clean, quick, and totally on-brand."
Shubham Matta
